Momentum answers
What is a normal no-show rate for consultations?
For businesses relying on a single confirmation email and no further contact, no-show rates commonly fall in the 20-30% range. A short reminder sequence — the day before and again a couple hours out — typically brings that down substantially, since most no-shows are forgetfulness rather than a change of heart.
This range varies by industry and appointment type, which is why tracking your own rate over a month or two is more useful than anchoring to any single published number — what matters is whether your rate goes down once reminders are in place.