Define the Question
Using the metrics available for your plan, choose a funnel, website, campaign, or course and decide what you need to understand.
What's included · Analytics
See what's working before you spend more on what isn't
One dashboard for funnel, website, and course performance, so you know what to fix before the next campaign, not after.
Why it matters
Make analytics part of the full customer journey
Performance reporting helps teams decide what to review next across funnels, websites, campaigns, and courses; the reporting detail available depends on the selected plan.
How it works
How analytics works in Momentum
Review the Performance
Compare current and historical data such as views, opt-ins, conversion rates, cart values, or course progress.
Choose the Next Action
Use page-level and trend findings to identify a message, offer, page, or budget assumption to revisit.
What you can do
Everything you need to put analytics to work
Real-time and trend data together
Check a launch as it happens, or compare performance against last month, same dashboard.
See where students actually stop
Know which lesson people finish and which one they drop at, so you know what to fix.
Find the weak point in the funnel
Conversion rates, opt-ins, and cart values by step, so you know whether it is the headline, the offer, or the price.
Plan the next budget on real numbers
Use what already happened to set a realistic target for what is next, instead of guessing.
Best fit
When analytics belongs in your workflow
Start with the job this feature needs to do, then connect it to the customer record and follow-up around it.
Teams reviewing funnel and website performance
Course operators monitoring how customers move through lessons
Businesses using campaign and trend data to guide planning
One connected platform
Analytics works better when it is connected to everything around it
Momentum connects the customer record, conversations, pages, campaigns, and follow-up so each tool has the context of the rest.
CRM and pipeline
Keep contacts, opportunities, notes, and next steps together from first inquiry through payment.
Learn moreOne conversation inbox
Manage calls, texts, email, Facebook, and Instagram conversations without losing the contact history.
Learn moreWebsites, funnels, and pages
Build the places where people discover an offer, submit an inquiry, or take the next step.
Learn moreEmail marketing
Send useful updates and follow-up campaigns from the same system that holds the customer record.
Learn moreFollow-up workflows
Respond to missed calls and new inquiries with repeatable workflows instead of relying on memory.
Learn moreReporting and analytics
Review performance and activity in Momentum, with advanced reporting available on eligible plans.
Learn moreCommon questions
Frequently asked questions
What can I track with Momentum's analytics?
Funnel and website performance, conversion rates, opt-in rates, cart values, and course progress, all from one dashboard.
Do I need to connect a separate analytics tool?
No. Analytics are built into Momentum, so you can see performance data without adding another tool.
Can I compare performance across different campaigns?
Yes. You can compare funnels, ads, and pages against each other to see what's working best.
Can analytics help me improve a specific page?
Yes. Page-level metrics show you where visitors are dropping off, so you know exactly what to test or change.
See analytics inside Momentum
See how this feature fits with everything else in Momentum, then pick the plan that's right for you.
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