Compare platforms
Active Campaign is an email marketing and automation platform priced by how many contacts you hold. Momentum bundles CRM, website, funnels, and two-way texting into one flat monthly plan that doesn't move when your list grows. Here's how they compare.
This comparison is a high-level fit guide, not a promise of one-for-one feature parity. Product plans and limits change, so confirm current requirements with each provider before switching.
At a glance
Active Campaign
Capability snapshot
Momentum
Capability snapshot
Day-to-day differences
Your plan costs the same at 500 contacts and at 50,000. Active Campaign's plans step up with contact count, so growth and cost move together.
Text a lead and see their reply in the same inbox as calls and email. Active Campaign sells SMS as metered credits bolted onto the plan.
Build the site, landing pages, and funnels in the same platform as the email marketing, not in a separate tool you connect.
Contacts, pipeline, campaigns, and follow-up are one product, so the record a campaign fires against is the same record your pipeline moves.
Best-fit guide
One connected platform
Momentum connects the customer record, conversations, pages, campaigns, and follow-up so each tool has the context of the rest.
Keep contacts, opportunities, notes, and next steps together from first inquiry through payment.
Learn moreManage calls, texts, email, Facebook, and Instagram conversations without losing the contact history.
Learn moreBuild the places where people discover an offer, submit an inquiry, or take the next step.
Learn moreSend useful updates and follow-up campaigns from the same system that holds the customer record.
Learn moreRespond to missed calls and new inquiries with repeatable workflows instead of relying on memory.
Learn moreReview performance and activity in Momentum, with advanced reporting available on eligible plans.
Learn morePricing context
Momentum starts at $197 CAD/month for the Momentum Lite plan (for one-person shops), and that price doesn't change as your contact list grows. Active Campaign prices by contact count across its tiers and meters SMS separately as message credits, so the real monthly cost depends on both list size and send volume.
Competitor pricing models and feature availability described on this page were checked against each vendor's published pricing and documentation on August 22, 2026. Plans change often. For an accurate comparison, include the seats, contacts, messaging volume, setup, and add-ons your own workflow requires.
No. Momentum's plans are flat-rate, so your monthly cost stays the same regardless of how many contacts you have.
Momentum's SMS is conversational and lives in the same inbox as calls, email, and social messages. Active Campaign's SMS is built around campaigns and billed as metered message credits on top of your plan.
Reach out and we'll talk through what's involved — automations are generally rebuilt using Momentum's workflow builder rather than imported directly.
If email automation is your only real need and you want the deepest segmentation available, Active Campaign specializes further in that one direction.
No. Momentum is month-to-month with no contracts, and it comes with a 30-day money-back guarantee*.
Compare the plans, see how the pieces connect, and pick the one that fits how you actually run the business.
30-day money-back guarantee* · No contracts · Cancel anytime
