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Momentum vs Keap

Keap, formerly Infusionsoft and now owned by Thryv, built its name on email marketing automation for businesses with large subscriber lists. Momentum covers CRM, website, funnels, and messaging in one preloaded plan. Here's how they compare.

This comparison is a high-level fit guide, not a promise of one-for-one feature parity. Product plans and limits change, so confirm current requirements with each provider before switching.

At a glance

Two platforms built around different priorities

Keap

Best suited for
Businesses with large email lists, often selling digital products
Platform role
CRM and email marketing automation, with texting through a business phone line
Primary focus
Email marketing automation, segmentation, and pipeline tracking

Capability snapshot

  • CRM with contact and pipeline tracking
  • Deep email marketing automation and segmentation
  • Two-way texting on higher plans, in the US and Canada
  • Landing pages, with third-party tools for a full website

Momentum

Best suited for
Small business owners running the business themselves or with a small team
Platform role
CRM, website, funnels, email, SMS, calendar, and payments in one login, preloaded rather than built from scratch
Primary focus
Capturing the lead, following up, booking the job, and taking the payment in one platform

Capability snapshot

  • Calls, texts, email, Facebook, and Instagram in one inbox
  • CRM and pipeline with booking and payment collection built in
  • Website, funnel, and landing page builder included
  • Missed-call text-back and follow-up that run without you

Day-to-day differences

Where the choice shows up in your workflow

01

Website and funnels included

Your site, landing pages, and funnels are built in the same platform as the CRM, so a page edit and a workflow edit happen in one login.

02

Preloaded, not a blank login

Missed-call text-back, review requests, and lead follow-up are already built and running. Keap gives you a powerful automation builder and an empty canvas.

03

Guided setup with a real person

Someone sets it up with you. Keap is deep enough that most owners end up hiring a certified consultant to get it configured.

04

One flat price

One monthly price for the platform, rather than a bill that moves with contact count and the apps you bolt on.

Best-fit guide

Which one is right for you?

Choose Keap if

  • You have a large existing email list and email automation is the engine of the business
  • You sell digital products and need deep list segmentation and scoring
  • You've already built out Keap's automation builder and don't want to redo it

Choose Momentum if

  • You want a full website and funnel builder in the same platform, not just landing pages
  • You want the core automations already built rather than assembled from scratch
  • You want one flat price instead of a build that grows more complex as you add pieces

Pricing context

Compare the full setup, not one line item

Momentum starts at $197 CAD/month for the Momentum Lite plan (for one-person shops), with the website builder, funnels, texting, and guided onboarding included. Keap's plans center on email automation and CRM and scale with contact count, and a full website typically still means a separate tool.

Competitor pricing models and feature availability described on this page were checked against each vendor's published pricing and documentation on August 22, 2026. Plans change often. For an accurate comparison, include the seats, contacts, messaging volume, setup, and add-ons your own workflow requires.

Common questions

Frequently asked questions

Does Keap support two-way texting?

Yes — Keap offers two-way texting through the Keap Business Line on its higher plans, in the US and Canada. Momentum includes two-way texting on every plan, in the same inbox as calls, email, and social messages.

Is Momentum harder to set up than Keap?

It's built to be easier. Onboarding is guided, and core automations like missed-call text-back and follow-up sequences are on by default rather than built from scratch in an automation editor.

Can I bring my Keap contacts and pipeline over to Momentum?

Reach out and we'll talk through what's involved — in general, contacts and pipeline stages can be brought over rather than rebuilt manually.

Who should use Keap instead of Momentum?

If you have a large email subscriber base and your business runs on deep email segmentation and automation, Keap's email tooling goes further in that one direction.

Is there a contract?

No. Momentum is month-to-month with no contracts, and it comes with a 30-day money-back guarantee*.

Decide whether Momentum is the right alternative to Keap

Compare the plans, see how the pieces connect, and pick the one that fits how you actually run the business.

30-day money-back guarantee* · No contracts · Cancel anytime